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Kygo Launches Palm Tree Record

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Kygo, along with his lontime manager Myles Shear, has officially launched his label, in partnership with Sony Records, called Palm Tree Records.

“I’ve always been very fond of working with talented, undiscovered artists in my own releases” Kygo said in a release. “It’s been an amazing process to watch these artists grow, and now I’m able to help projects I love by offering a label and management service with an incredible team.”

“Kygo is one of the most forward-thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”

No artists have been officially announced on the label just yet.

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Deadmau5 Now Unbanned from Twitch

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It appears Twitch has lifted their ban of Deadmau5, doing so about 30 days after the EDM artist was banned from Twitch streams for hate speech.

Deadmau5 took to social media to rant about the ban when it was first levied on him, calling his ban “double standard when it comes to censoring and suspending”, but later apologized for his comments saying;
“I know what I said was wrong, and my hastily composed non-apology was an insult to injury.”

“They (Twitch) had every right to ban me for that, it was clearly in violation of their terms.”

It will be interesting to see what happens from here as Deadmau5 has stated that even if his ban from Twitch was lifted, he would not return to the platform to carry on his own, or participate in other Twitch channels.

Twitch has come under fire as of late for what many claim is an unbalanced and unfair governing system when it comes to suspensions, bans, and punishments as the platform continues to grow in the realm of esports teams, popular brands, sports, female streamers, and more live content.

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Music

Fortnite Reveals Marshmello Event Numbers

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Fortnite developer Epic Games has officially unveiled the numbers from their Marshmello branded concert event that dominated Twitch streams earlier this year.

According to The Verge, who cited Epic Games, 10.7 million people attended the Marshmello in-game concert, which topped the previous largest in-game event that took place back in November when the mysterious purple cube was destroyed.

It’s no secret that musicians have been finding cross-over success with either appearing on, or engaging in their own Twitch channels, and leveraging Fortnite’s, and Twitch‘s, overwhelming popularity seems to have been a brilliant idea.

It will be interesting to see how more EDM musicians proceed with both gaming and streaming moving forward, as there are plenty of opportunities to work with Twitch, Mixer streams, and a number of sub-sections of the streaming community such as female streamers.

Also, this could lead to more cross-over for EDM artists and Esports, perhaps some sort of partnership deals with Esports teams, or with national and/or global Esports organizations.

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Music

Steve Aoki, TWIIG, Drop Big Room Banger ‘Hoovela’

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In anticipation of his upcoming album ‘Neon Future II’, Steve Aoki has dropped a brand new big room banger, in collaboration with TWIIG, called ‘Hoovela’ that many are saying is some of the iconic artists’ best work in years.

Check out the track below:

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