Connect with us

latest news

“Drugs are not worth the risk” — what to make of Diplo’s new video?

Published

on

Diplo Techno

This is a big track, to all intents and purposes. When Diplo, Yellow Claw, LNY TNZ and Waka Flocka Flame collaborate, you know it’s going to get people’s attention. The end result sees the scene heavyweights fuse elements of house, trap and hardstyle into a dancefloor-friendly smasher that is clearly going to be popular with diehard EDM fans. It’s not really our cup of tea, but we can understand the appeal. The track itself isn’t really the story here though. The video is.

We watch as a caring father is drawn into a drug-dealing operation that grows and grows until it eventually impacts the world of his daughter in the most horrible way. One night at a club, she buys a pill from one of the guys dealing out the product of the operation. Something goes wrong, she collapses, is rushed to hospital and eventually dies. The end message is clear enough: “Drugs are not worth the risk.” So what do we have here? A pertinent message about the perils of drug use from concerned citizens? An ironic dig at the state of the contemporary club scene? Or the hypocritical preachings of a group of pompous musicians?

It’s difficult to tell really. The message in the video is superficial and even somewhat cliche. Clubbers dying as a result of taking drugs is a problem, granted. When you get drugs cut with all kinds of shit, like PMA, there are increased risks out there. This is why education is important and the media frenzies that ensue after deaths do little to help the situation. We probably don’t live in a world where drugs like MDMA and ecstasy are ever going to be legalised and regulated, so we need to look at other solutions, like increasing the availability and awareness of testing kits and ensuring that young people have access to all the information they need in order to be able to make informed decisions. Simply saying “drugs are not worth the risk” does little to advance the cause and, if anything, creates more hysteria, especially when you look at the story that’s told in this video.

But let’s not get too carried away with any critique here. Last year, Diplo and Jillionaire did come out and say, “We need to teach kids how to do drugs.”

“It’s going to sound weird but we need to teach kids how to do drugs, the same way we teach them about drinking responsibly and having safe sex,” Jillionaire said in an interview with Rolling Stone.

This kind of message is on the money and really in contrast to what transpires in the Techno video. So while we think the video itself is a misstep (“ham-fisted”, they called it over at FACT“), there is some underlying relevance in what Diplo is trying to say.

What do you think?

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

latest news

Crooked Colours Returns with “I’ll Be There” from Sophmore LP

Published

on

After the success of their debut album “Vera” from a year ago, and fresh off their tour with Irish singer EDEN, Crooked Colours returns to drop a bring new single, “I’ll Be There”, from their upcoming sophmore album expected to arrive in 2019.

Additionally, the group has announced a 13-date tour of the United States, which you can the schedule for below:

Oct 24 – Velvet Underground – Toronto, ON

Oct 25 – Belmont – Montreal, QBC

Oct 26 – Bowery Ballroom – New York, NY

Oct 27 – Suwannee Hulaween – Live Oak, FL

Nov 01 – Constellation Room – Santa Ana, CA

Nov 02 – El Rey Theatre – Los Angeles, CA

Nov 03 – Gamh – San Francisco, CA

Nov 08 – Holocene – Portland, OR

Nov 09 – Fortune – Vancouver, BC

Nov 10 – Neumos – Seattle, WA

Nov 13 – 7th Street – Minneapolis, MN

Nov 14 – High Noon – Madison, WI

Nov 15 – Lincoln Hall – Chicago, IL

Continue Reading

latest news

Crankdat Drops New Single ‘Say It’

Published

on

Crankdat just hooked fans up with a brand new track, “Say It”, which features some melodic and rhythmic drum & bass sounds to accompany strong fluid vocals from Los Angeles based singer songwriter Sara Skinner.

“The production process of ‘Say It’ was absolutely seamless. I produced the beat earlier this year [originally] with no intentions of doing anything with it — sometimes I make very different styles of music for total fun…I sent it to this vocalist I met on the Internet a few months prior, Sara Skinner…the first demo Sara sent back was absolutely GOLD. She did her thing, and she nailed it. Afterwards, I finished processing the vocal and engineering the beat, and thus, ‘Say It’ was born!  – Crankdat.

Continue Reading

latest news

Folded Dragons Releases New Single “Fake Love”

Published

on

Folded Dragons have returned armed with a brand new single, “Fake Love”, this is sure to help your week flow by just a little bit smoother.

Jason Chen, Ak Benjamin, and Ysabelle all come together for this track that is full of chord progressions and melodic elements that these artists have become known for.

Check out the track below:

Continue Reading

Trending